Create an exciting and informative piece of print for the Backlit Galley quarterly exhibition programme. Introduce playfully interactive elements and try to steer clear of brochure design conventions. Produce a 5000-copy run that still has the feel of a limited edition publication.
To address the various requirements in the gallery’s vision I created a multi-layered publication. The external sleeve is laser-cut and reveals the gallery logo rendered in luminous (glow-in-the-dark) film. This reinforces the Backlit identity whilst opening up opportunities for user interaction. As the viewer pulls on a yellow string the insert slips out of the case in a satisfying motion. To mimic the feel of a manual screen print the booklet is printed on a risograph machine. Last but not lest, ensuring compliance with the gallery values and ethos the entire publication is produced with recycled and reclaimed materials.