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The Brief


Share your own personal story. But don’t tell us what you think we want to hear. Explain who you are, your values, your identity, your purpose… your truth. This is telling, not selling. You should use this opportunity to showcase your creative talent in the execution of your story. Once you know what you want to say, impress us with how you say, show and present it.

The Solution


This project follows my physical immersion in a human-sized block of jelly serving as a metaphor for the lack of creative boundaries in my work. The video, along with a booklet and a send-out pack, reinforces the concept of immersiveness. The recipients of my self-promotion piece are invited to immerse themselves in jelly by using the provided sachet of powder. Within three simple steps, clearly illustrated through the use of pictograms, anyone could experience the bizarre sensation of bathing in jelly.