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The Brief

 

Produce an illustrated information booklet that features the key terms of typography. Your target audience is Foundation, NND and Level 1 design students. Consider the following: format, function, composition, organisation, illustration/imagery.

The Solution

 

I decided to create a clean-cut style booklet that uses simple but powerful imagery to achieve a broader appeal. A publication that utilises familiar object from our daily life to illustrate various technical terms eliminating the need for previous knowledge of typography. For this purpose, I hand-crafted and photographed an intriguing selection of letterforms that captures the essence of each term. The resulting booklet is playful, witty and speaks in a widely accessible visual language.